Thea BoodhooTen Kinds of Content Strategy ProjectsWhat’s content strategy, you ask? I’ve been doing it for ten years and I feel like I know less than ever. But having no idea what you’re…4 min read·Oct 11, 2019----
Thea BoodhooTen Years of Content StrategyThe call from the Toyota dealer came while I was still unpacking. Papers were piled a foot high on my floor — letters, photos, outdated…16 min read·Oct 1, 2019----
Thea BoodhooI’ve been spying on my neighbors in San Francisco.San Francisco’s South of Market district has become increasingly… let’s use the words fecal and needletastic this time. Anyway I left. For…3 min read·Feb 13, 2018--1--1
Thea BoodhooNone of These Trees Belong in San Francisco and Neither Do You and That’s OKThe Canary Island Palm. The London Plane. The Brisbane Box. Notice a pattern? Obviously, they’re three of the most common trees in San…5 min read·Jan 10, 2018--4--4
Thea BoodhooPicture a paleontologist. What do they look like?Inspired by a conversation with paleontologist Ali Nabavizadeh, I decided to do a photoshoot at the 2016 Annual Meeting of the Society of…15 min read·Feb 2, 2017--2--2
Thea BoodhooinART + marketingOpen letter to the tech bro who spat at me, from that pigeon eating a noodle on Market StreetIt was a regular Thursday afternoon, and the south sidewalk of Mid-Market near Chai Cafe was busy as usual. I, like many San Franciscans on…3 min read·Mar 4, 2016--42--42
Thea BoodhooThe Five Days That Changed the Way I Think About Ecology“Put on your helmet,” the boatman said to me. Moments earlier, we stood on the jagged rocks at the edge of the Yampa River, watching a…19 min read·Jun 10, 2015----
Thea BoodhooinCareer RelaunchThings I’ve Learned From Working In Advertising, In No Particular Order, Which I Will Be Taking…Safe sucks1 min read·Apr 14, 2015----
Thea BoodhooWhy All the Math?I’ve given many reasons over the past two years, including “revenge” and “because *&^% ignorance”. Today I have more practical reasons…5 min read·Apr 14, 2015--2--2
Thea BoodhooHow to Create an Effective Document: 10 TipsCLEAR DESIGN CLEARS THE MIND Explaining something to someone else can help you understand it better. Think of your audience, and start…3 min read·Apr 14, 2015----