Ten Kinds of Content Strategy ProjectsWhat’s content strategy, you ask? I’ve been doing it for ten years and I feel like I know less than ever. But having no idea what you’re…Oct 11, 2019Oct 11, 2019
Ten Years of Content StrategyThe call from the Toyota dealer came while I was still unpacking. Papers were piled a foot high on my floor — letters, photos, outdated…Oct 1, 2019Oct 1, 2019
I’ve been spying on my neighbors in San Francisco.San Francisco’s South of Market district has become increasingly… let’s use the words fecal and needletastic this time. Anyway I left. For…Feb 13, 20181Feb 13, 20181
None of These Trees Belong in San Francisco and Neither Do You and That’s OKThe Canary Island Palm. The London Plane. The Brisbane Box. Notice a pattern? Obviously, they’re three of the most common trees in San…Jan 10, 20184Jan 10, 20184
Picture a paleontologist. What do they look like?Inspired by a conversation with paleontologist Ali Nabavizadeh, I decided to do a photoshoot at the 2016 Annual Meeting of the Society of…Feb 2, 20171Feb 2, 20171
Published inART + marketingOpen letter to the tech bro who spat at me, from that pigeon eating a noodle on Market StreetIt was a regular Thursday afternoon, and the south sidewalk of Mid-Market near Chai Cafe was busy as usual. I, like many San Franciscans on…Mar 4, 201642Mar 4, 201642
The Five Days That Changed the Way I Think About Ecology“Put on your helmet,” the boatman said to me. Moments earlier, we stood on the jagged rocks at the edge of the Yampa River, watching a…Jun 10, 2015Jun 10, 2015
Published inCareer RelaunchThings I’ve Learned From Working In Advertising, In No Particular Order, Which I Will Be Taking…Safe sucksApr 14, 2015Apr 14, 2015
Why All the Math?I’ve given many reasons over the past two years, including “revenge” and “because *&^% ignorance”. Today I have more practical reasons…Apr 14, 20152Apr 14, 20152
How to Create an Effective Document: 10 TipsCLEAR DESIGN CLEARS THE MIND Explaining something to someone else can help you understand it better. Think of your audience, and start…Apr 14, 2015Apr 14, 2015
